SummitPoint Growth is a fractional BDR and fractional SDR partner for B2B technology companies. We build your top-of-funnel pipeline: qualified meetings and real market insights, through verified prospect conversations built on research most competitors overlook.
"Every conversation we have becomes market intelligence. Every opportunity we hand off comes with coaching support to maximize your team's close rate." Chris Brooks, SummitPoint Growth
Most B2B tech companies have strong closers and solid products, and a broken top of funnel. The pipeline is inconsistent, the team is reactive, and outbound feels like a black hole that's expensive to build and slow to produce.
Hiring a BDR costs over $125K in year one before you book a single meeting. And after 3 to 6 months of ramp, you still don't know if it's working. A fractional BDR or fractional SDR gets you the same qualified pipeline without the salary, ramp time, or turnover risk.
An in-house SDR costs over $125K in the first year once you factor in salary, benefits, recruiting, tools, and ramp time. And most churn within 12 to 24 months. That means you restart the clock, the cost, and the lost momentum every time.
Plug in your numbers to see what a qualified outbound program could generate for your business. These estimates are based on real metrics from active campaigns.
The math is straightforward: your average contract value, your close rate, and your conversation volume determine your pipeline. Most clients see a positive return within the first 60 days.
Before we pick up the phone there is account research, custom list building, number validation, personalized scripting, and a full system build-out. Every conversation is logged, every insight is surfaced, and every hand-off includes context to help your team close it.
A fractional BDR (business development representative) is an outsourced, part-time or contract-based rep who handles outbound prospecting and top-of-funnel pipeline generation for your company, without being a full-time employee. You get dedicated outbound coverage without the salary, benefits, and ramp time of an in-house hire.
A fractional SDR (sales development representative) works the same way as a fractional BDR: an experienced outbound sales professional engaged on a flexible, outcomes-based basis to book qualified meetings and build pipeline, rather than being hired full-time onto your payroll. Fractional BDR and fractional SDR are often used interchangeably.
A full-time in-house SDR typically costs $125K+ in year one (salary, benefits, tools, recruiting) and takes 3 to 6 months to ramp before producing consistent pipeline. A fractional BDR or SDR is already ramped, is paid on outcomes rather than salary, and can start booking qualified conversations within weeks instead of months.
Fractional BDR and SDR pricing varies by provider, but it's structured to avoid the fixed overhead of a full-time hire. SummitPoint Growth prices on outcomes, you pay per verified conversation rather than for salary, dials, or hours, so cost scales directly with the pipeline you receive.
B2B technology companies that have strong closers and a solid product but an inconsistent or underbuilt top of funnel are the best fit. It's also a strong option for testing a new market or ICP before committing to a full-time outbound hire.
Most engagements move from strategy session to active outbound conversations within 1 to 2 weeks, versus the 3 to 6 month ramp typical of a new in-house SDR hire. Prospect list building, scripting, and system setup happen before the first call is made.
Book a free 30-minute strategy call. We'll talk through your current situation, your target market, and whether SummitPoint Growth is the right fit for what you're building.
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